Building an international brand...
We're proud to be working with corporate philosopher and author Professor Roger Steare. Placing him firmly as one of a handful of influential international business 'thinkers', we're undertaking a major overall of Roger's brand, part of which sees us working closely with Liz Cable of Reach Further to extend and manage Roger’s expanding online profile.
Combining elements of social media with new core messages on Roger's new websites, some of the tactical elements of this project include the building of a Wikipedia entry, peer positioning within social media and the overhaul of Roger’s Linkedin presence. We are only a third of the way through the initial phase of the project and there will be more news as it unfolds.
Edited by BIG copywriter Jacky Fitt, the fourth edition of Roger's highly regarded book on business ethics ethicability is due to be published shortly.
