Always think Big - making your brand work hard for you

At BIG, we strive to market our services in a professional, unique and memorable way - always driving our core brand values and identity home. Every piece of communication is thought through and is consistent in the way we use language, images, colours and fonts. This helps to create a strong, memorable brand and, together with how we like to do business, helps build trust and cement strong relationships with existing and potential clients.

One example is our Little Book of Big Ideas. Designed and produced as a neat little promotion (credit card sized fold out booklet) to give away at networking events, it incorporates ideas around design, typography, illustration, photography and helpful tips for marketing your own company, whilst promoting our core services. The book has been very well received and we’re now looking to produce a new version to develop its potential.

Another example of where our BIG brand came into its own was when I received a gift after having my first child a few months ago (a gorgeous boy called Wilson). I opened it with interest and to my joy my lovely colleagues at BIG had personalised a baby grow for him. It read 'BIG bundle of love' in our brand font along with our logo. It really touched me that they went to this effort and was an endearing gift whilst also being a neat promotion for BIG. I look forward to taking Wilson out in his outfit and having people take an interest and get some 'free' marketing while I'm at it - start them young! I'd like to thank my team again for their thoughtful gift - it made a big impression on my family and friends!


With thanks to Wilson Machin