The Big Ideas Collective blog entries, by Jacky Fitt

‘There’s nothing new under the sun.’

Solomon said this and he said it ages ago; in essence it’s true, but as far as ideas go what Solomon didn’t have in abundance was information. 

The last thing you want is for your customers to feel alone, especially where your products and services are concerned.  So, how can you make sure you're giving the 'feel good factor' with your copy?

Can't take a compliment?  You're not alone and you're also missing out.

Hard working, brand building.  What goes into creating those memorable catchphrases and why? 
Welcome to The Anatomy of a Strapline.

When you sit down and tell someone your opinion over a pint in the pub you are communicating; just as you are when you complain to a shop assistant, tick a box on a form, answer an online survey or enter a prize draw.  Every minute of the day we are communicating with our body language, the spoken and written word, while being persuaded, informed and often alarmed by others. 

At BIG we’re involved with plenty of exciting online stuff: designing deeply groovy sites, thinking up tasty solutions and neat ways of navigation, not to mention saucy searches and...  wait for it...

It is always good practice to check over any copy you have written, especially if it is for presentation or distribution to others. You need to try and ensure that you correct all the typos, spelling and grammatical mistakes. Missed errors within your copy can be embarrassing and frustrating, but read on, we’ve got some ideas that will help you produce perfect copy every time.

For the start of this New Year we want to encourage thinking about those less fortunate than ourselves and what, I ask, is more ignored and diminished than the long suffering semicolon?

This diminutive, subtle, yet powerful grammatical signpost is to good writing what a shaft of sunshine is to a dull afternoon: a bit of a boost.

People enjoy finding like-minds, swapping information, sharing a joke, learning new stuff and getting ideas. Ultimately this kind of activity leads to trust and trust, as we all know, can lead to all sorts of exciting possibilities... 

Say 'hello' to the blog and find out why it could be great for your business, your customers and your bottom line.