Jacky Fitt, of The Big Ideas CollectiveA professional copywriter, I am also a co founder and director of the Big Ideas Collective.  

Originally trained in theatre design at the Royal Welsh College of Music and Drama I gradually moved into film production and work on projects with Terence Davies, Paul Greengrass and Sir David Puttnam. At ITV I took up the pen full time and was Head of Viewer Services (North) for two years before becoming a freelance writer at wordstofitt.com.

My role within BIG is to help clients communicate their message through high quality, compelling copy; crafting text to compliment images, explain, inform and create desire. 

Clients include: the University of York, ITV Plc, The Stable Company, Extreme Creations, Holiday Cottages Group, Littlewoods Online, Out-Take Publishing, Stressless Journeys, Chris Clubley & Co and Sachedinas Solicitors. 

 

 

Jun 15 2010

Creative communication - fluff or flare?

by Jacky Fitt, in BIG Business

When you sit down and tell someone your opinion over a pint in the pub you are communicating; just as you are when you complain to a shop assistant, tick a box on a form, answer an online survey or enter a prize draw.  Every minute of the day we are communicating with our body language, the spoken and written word, while being persuaded, informed and often alarmed by others. 

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Apr 26 2010

SEO copywriting

by Jacky Fitt, in Search engine optimisation (SEO)

At BIG we’re involved with plenty of exciting online stuff: designing deeply groovy sites, thinking up tasty solutions and neat ways of navigation, not to mention saucy searches and...  wait for it...

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Jan 15 2010

Proof perfect

by Jacky Fitt, in Copywriting

It is always good practice to check over any copy you have written, especially if it is for presentation or distribution to others. You need to try and ensure that you correct all the typos, spelling and grammatical mistakes. Missed errors within your copy can be embarrassing and frustrating, but read on, we’ve got some ideas that will help you produce perfect copy every time.

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Jan 05 2010

Powerful punctuation Batman, what's this?

by Jacky Fitt, in Copywriting

For the start of this New Year we want to encourage thinking about those less fortunate than ourselves and what, I ask, is more ignored and diminished than the long suffering semicolon?

This diminutive, subtle, yet powerful grammatical signpost is to good writing what a shaft of sunshine is to a dull afternoon: a bit of a boost.

 

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Oct 23 2009

It's a blog's life

by Jacky Fitt, in Copywriting

People enjoy finding like-minds, swapping information, sharing a joke, learning new stuff and getting ideas. Ultimately this kind of activity leads to trust and trust, as we all know, can lead to all sorts of exciting possibilities... 

Say 'hello' to the blog and find out why it could be great for your business, your customers and your bottom line.

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