The Big Ideas Collective blog entries, by Jo Brock

Business management guru and best selling author Tom Peters said:

"Design - it’s a word with wide interpretations...  To most people it's the gloss over, icing on the cake, the pretty bit afterwards, but it's so much more than that, it's a the core of an idea, an evolution of thoughts, problems and solutions."

It set me thinking... Just look at nature and how everything is meticulously designed to work, thrive and survive, or else it becomes extinct...

In today's competitive market it's not enough to simply have a recognised brand: a great illustration, a powerful unique selling point or a low price. Today's consumers are far savvier than ever before and they want to know more about the story behind the product or brand, its provenance and ethics.

                                     … consumers expect to be informed and therefore make an informed choice.

Dolly Daydream first appeared in a song in the 1890s so she's been around doing what she does best for over a 100 years; man, however, has been doing it since time immemorial.

Fonts are an amazingly powerful tool in branding, which are often left till last or forgotten about completely. A font can tell you so much about a product, purely by the curve or slab of its serif it can speak volumes about quality or reams about rubbish.