Lucy Machin

Articles by Lucy Machin

Feb 24 2010

When is an orange not an orange?

by Lucy Machin, in Design

I recently sent a job to print which had an orange logo in the design of the letterhead and a glossy leaflet.
I prepared the documents for print using 2 different printing processes, and as a result had to pay special attention to the orange colour...

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Nov 19 2009

Consistency is key

by Lucy Machin, in Design

It may seem simple but one rule to follow when creating and building a brand, to ensure its success, is... consistency.

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