Graphic design
Lucy has many years’ design experience gained within branding, marketing, editorial and event design, including work with London-based branding consultancies Landor and Interbrand, plus work within the charity sector for the Samaritans, Age Concern and The Stroke Association; more local clients include the Balloon Tree and University of York.
Always think Big - making your brand work hard for you
by Lucy Machin, in BIG Business
How are you coming across? At BIG we believe in started 'em young...
Wilson Machin delighted with his new 'threads'
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Build in, not bolt on - successful design
by Lucy Machin, in Design
Would you climb Everest without a guide? How writing a good design brief is only half the journey…
For something as fundamental as the concept and execution of design it’s important to get it right. Design is important, a recent study by the Design Council identified that for every £100 invested in creative communications, £225 is added to turnover, which means the savvy organisations bring in the creatives at an early stage of the process.
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When is an orange not an orange?
by Lucy Machin, in Design
I recently sent a job to print which had an orange logo in the design of the letterhead and a glossy leaflet.
I prepared the documents for print using 2 different printing processes, and as a result had to pay special attention to the orange colour...
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Consistency is key
by Lucy Machin, in Design
It may seem simple but one rule to follow when creating and building a brand, to ensure its success, is... consistency.
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