Mark Perr
y has a proven track record helping firms to improve their return on their marketing investment. After graduating with an MA from Oxford University, Mark worked in the business development fields in the publishing, HR and graphic design sectors.
Mark started his own marketing business in 1999 and has worked with businesses ranging from accountants to architects, mortgage advisers to MOT centres. He specialises in the application of relationship marketing to business and consumer markets. During this period Mark helped firms to grow with strategic and tactical marketing support, and assisted a number in marketing their business for successful purchase by a third party. Mark has developed various online tools, including email marketing and data cleansing software.
Mark is a regular speaker at conferences and marketing workshops. He runs an association of independent accountants throughout the UK and is a contributor on BBC Radio York.
Drowning the Client with Benefits
by Mark Perry, in BIG Business
I was reminded this week about a great book - 'The Jelly Effect' by Andy Bounds (available at all good online book retailers, plus some "soon to close but so much nicer" high-street outlets). I would love to say that I was reminded about it because I had successfully used one of the many tips included in the book, but no, it was for a far more negative reason.
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