The Big Ideas Collective blog entries, by Tom Bradbury

The joys of flexible working; nappies and all!!

At BIG we're always working with clients to ensure their sites are nice and easy for both visitors AND search engines to browse, and lately we've focussed especially on 'friendly URLs' (Uniform Resource Locators - the available information's 'address' or location). As much as the geeks among us love to see a few IDs, category codes and the like in their website URLs, nothing beats the simplicity of a human readable series of URLs, which relate directly to the content they are displaying.

Yes, it’s coming up to Christmas, and no, I’m not encouraging being a scrooge, but if you haven’t already been doing so, you can start thinking about yourself for once!