Back to Basics in Three Steps (to Heaven)

At the Big Ideas Collective when we start a creative communication project, before we bring together the project team, we have a creative meeting and the fun begins…

We take our notes and thoughts from our client briefing meeting - either face-to-face or over Skype - and talk through the strategy. (Please hum Showaddywaddy’s Three Steps to Heaven while reading this bit). We start by working back from what our client wants the project to achieve.

Step 1

We define who we will need to talk to within the Collective in order to achieve these goals.

Step 2

Then we look at what information the target audience will need to make a decision.

Step 3

At this stage we look at the best tactical routes to deliver the strategy within the budget.

And finally…

We put the team together who will deliver the best results within the budget.

That’s why I love working with the BIG team - every project is a different challenge with infinite possibilities. The initial fizz of creativity when we start working on a project strategy is a heady experience, built on the foundation of a great team.