Copywriting is simply the skill of communicating through text a clear message to a target audience.  Within the required 'tone of voice' a good copywriter should craft text that clearly informs, attracts interest, stimulates desire and encourages action.

Anything less is just not good copy.

Jan 15 2010

Proof perfect

by Jacky Fitt, in Copywriting

It is always good practice to check over any copy you have written, especially if it is for presentation or distribution to others. You need to try and ensure that you correct all the typos, spelling and grammatical mistakes. Missed errors within your copy can be embarrassing and frustrating, but read on, we’ve got some ideas that will help you produce perfect copy every time.

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Jan 05 2010

Powerful punctuation Batman, what's this?

by Jacky Fitt, in Copywriting

For the start of this New Year we want to encourage thinking about those less fortunate than ourselves and what, I ask, is more ignored and diminished than the long suffering semicolon?

This diminutive, subtle, yet powerful grammatical signpost is to good writing what a shaft of sunshine is to a dull afternoon: a bit of a boost.

 

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Oct 23 2009

It's a blog's life

by Jacky Fitt, in Copywriting

People enjoy finding like-minds, swapping information, sharing a joke, learning new stuff and getting ideas. Ultimately this kind of activity leads to trust and trust, as we all know, can lead to all sorts of exciting possibilities... 

Say 'hello' to the blog and find out why it could be great for your business, your customers and your bottom line.

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