The Big Ideas Collective
The way ahead in creative marketing.
It’s all about you …
From producing a new corporate identity to reviewing your current marketing plans; reinvigorating your copy and refreshing your corporate literature to the next generation of your website and online shop.
Here’s how our expertise and market intelligence can be put to work for your business…
- Creating a concept – the art director
- Planning your success – the marketing strategist
- Finding the right words – the copywriter
- Creating a great look – the graphic designer
- Making it readable – the typographic designer
- Making it jump off the shelves – the packaging designer
- Attracting and inspiring – the photographer
- Making the web work for you – the eCommerce expert
- Delivering web solutions – the web developers
- Ensuring value for money – the print buyer
- Shouting it from the rooftops – the PR specialist
Direct access to the experts
Art director
The art director’s responsibility is the visual tone and breadth of the project and delivering this consistently across all media.
- Briefing and liaising with graphic designers
- Briefing and liaising with web designers
- Briefing and liaising with photographers
- Briefing and liaising with illustrators
- Briefing and liaising with marketeers
- Bringing in experts from outside Big
- Co-ordinating other inputs – e.g. copywriting and printing
Copywriter
The wording of your web or print material has an instant and powerful impact on people’s perception of your professionalism and ability to deliver – poor copy ultimately impacts on your bottom line.
Our copywriters will craft the words that successfully get your message across: describing, explaining and promoting you, your company and services.
Graphic designer
We have a team of designers offering different skill sets that enhance and benefit one and other to achieve the very best design solution for you and your business.
Taking the overall vision and brief from the art director and working alongside, amongst others, our copywriters, web developers and photographers, our graphic designers not only pay strict attention to your design needs but also your budget and timeframe; their aim simply to achieve the very best design solution.
Marketing strategist
The role of marketing is to create a customer, not just make a sale; turning a transaction into a long-standing profitable relationship.
- To define your product or service in a way that the customer understands, "What’s in it for them"
- To Identify how to target your customers – and there are lots of options!
- To Ensure that you can track your sales back to the source – so that you can tell what marketing activity works, and what hasn’t
Packaging designer
There is so much more to branding than simply creating a logo. Although the initial logo design is vital, the use of photography, typography, colour, language, tone of voice, look and overall feel of literature and website all make up a brand and brand awareness. If a brand already exists then a designer will work within your established guidelines to create work that enhances and furthers your right message.
The photographer
In any marketing exercise, visual impact is the very first thing that draws the customer’s eye to a particular company product, or service.
Our highly experienced and talented photographers will find the right shot (printed or electronic) for you - strong clear visuals that create interest and desire be it:
- Still life/product photography
- Portraits
- Architectural Interiors/exteriors
- General Location
Print Buyer
The print buyer’s responsibility is to print the various elements of any project in the most economic, efficient and effective way possible; delivering the very best print within the agreed budget and timescale.
The print buyer will take the signed off brief and analyse the print requirements and advise the designers of any potential areas the designers need to note in the design process.
Typographic Designer
Our typographic designers’ main areas of responsibilities are to make sure your message is delivered in the most effective, visually stimulating and consistent way.
- Leading the reader through the text in the right order – whether web or print
- Making sure that the reading style of the document is in sympathy with the way the reader will read it
- Ensure statutory requirements are followed
Web developer
First impressions count and it is important to get your website content and design talking the language of your customers.
Regardless of the scale of a project, our web developers will always work closely with you to offer your site visitors just what they’ve been looking for in an attractive, clear, fully accessible and successful website.