What we do... creative communication at the Big Ideas Collective, York, Leeds

It’s all about you and your business…
From producing a new corporate identity to reviewing your current marketing plans; reinvigorating your copy; refreshing your corporate literature and establishing your social media reach to the next generation of your website and online shop.

Here’s how our expertise and creative market intelligence can be put to work for your business…

Creating a concept – the art director
Planning your success – the marketing strategist
Finding the right words – the copywriter
Creating a great look – the graphic designer
Making it readable – the typographic designer
Speaking to your customers - the social media stratagist
Making it jump off the shelves – the packaging designer
Attracting and inspiring – the photographer
Making the web work for you – the eCommerce expert
Delivering web solutions – the web developers
Ensuring value for money – the print buyer
Shouting it from the rooftops – the PR specialists
Engaging and presenting - the voice coach

Contact us

We thrive on challenges, contact us with yours ...

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Art director

The art director’s responsibility is the visual tone and breadth of the project and delivering this consistently across all media.

Briefing and liaising with graphic designers
Briefing and liaising with web designers
Briefing and liaising with photographers
Briefing and liaising with illustrators
Briefing and liaising with marketeers
Bringing in experts from outside Big
Co-ordinating other inputs – e.g. copywriting and printing

Copywriter

The wording of your web or print material has an instant and powerful impact on people’s perception of your professionalism and ability to deliver – poor copy ultimately impacts on your bottom line.

Our copywriters will craft the words that successfully get your message across: describing, explaining and promoting you, your company and services.

Graphic designer

We have a team of designers offering different skill sets that enhance and benefit one and other to achieve the very best design solution for you and your business.

Taking the overall vision and brief from the art director and working alongside, amongst others, our copywriters, web developers and photographers, our graphic designers not only pay strict attention to your design needs but also your budget and timeframe; their aim simply to achieve the very best design solution.

Marketing strategist

The role of marketing is to create a customer, not just make a sale; turning a transaction into a long-standing profitable relationship.

To define your product or service in a way that the customer understands, "What’s in it for them"
To identify how to target your customers – and there are lots of options!
To ensure that you can track your sales back to the source – so that you can tell what marketing activity works, and what hasn’t

Packaging designer

There is so much more to branding than simply creating a logo. Although the initial logo design is vital, the use of photography, typography, colour, language, tone of voice, look and overall feel of literature and website all make up a brand and brand awareness. If a brand already exists then a designer will work within your established guidelines to create work that enhances and furthers your right message.

Photographer

In any marketing exercise, visual impact is the very first thing that draws the customer’s eye to a particular company product, or service.

Our highly experienced and talented photographers will find the right shot (printed or electronic) for you - strong clear visuals that create interest and desire be it:

Still life/product photography
Portraits
Architectural Interiors/exteriors
General Location

Print Buyer

The print buyer’s responsibility is to print the various elements of any project in the most economic, efficient and effective way possible; delivering the very best print within the agreed budget and timescale.

The print buyer will take the signed off brief and analyse the print requirements and advise the designers of any potential areas the designers need to note in the design process.

Typographic Designer

Our typographic designers’ main areas of responsibilities are to make sure your message is delivered in the most effective, visually stimulating and consistent way.

Leading the reader through the text in the right order – whether web or print
Making sure that the reading style of the document is in sympathy with the way the reader will read it
Ensure statutory requirements are followed

Web developer

First impressions count and it is important to get your website content and design talking the language of your customers.

Regardless of the scale of a project, our web developers will always work closely with you to offer your site visitors just what they’ve been looking for in an attractive, clear, fully accessible and successful website.

PR

Good PR will get you noticed, great PR will get you noticed and remembered. Finding the right route and vehicle for your story, telling it in a relevant, thought provoking and memorable way, creating long-term interest. PR is about raising your profile in a way that compliments and adds to your marketing strategy throughout the year, be it proactive or reactive, great PR is worth its weight in gold.

Social Media Specialist

Communicating with your customers, staff, associates and in fact any and every interested party is an important element of building your business and brand. Establishing yourself on the approprate media, be that Face Book, Twitter, LinkedIn or Google+, understanding how these platforms work, why and how they can benefit you is all part of our expertise. Helping you increase your reach, as you not only talk but listen to the world.

The Voice Coach

We can help you ensure that your presentations and pitches are delivered in a confident, engaging and clear way. Looking at body language, tone of voice, strength of voice and delivery for specific events or to improve performance skills across the board. How are you coming across?