Barbara Jacobs & Co
...and the premium of good promotion
Barbara Jacobs, a well known and highly respected property solicitor, found herself facing an uncertain future after cuts in the large firm of solicitors she worked for, as house prices plummeted and sales stalled. After a short break Barbara needed to raise her profile, kick start her own practise and beat the downturn.
BIG put together an innovative series of 4 promotional postcards combining a quirky image and a well known ‘saying’ of Barbara’s with service information and contact details on the reverse. The post cards had three requirements: to attract, to inform and give a call to action. The cards were introduced at local networking events and were ‘drip fed’ to Barbara’s contacts over a few months. The most popular image also informed printed advertising and advertorials.
The cards were enjoyed, discussed, handed around, pinned on notice boards and worked well to achieve a great outcome. Six months after opening her doors Barbara had surpassed her goal of 50 clients, a trend which has undoubtedly beaten the housing crisis and one that is set to continue. Barbara comments:
“With no clue how to proceed, the daunting task of setting up on my own and winning business was completely transformed in to an exciting journey with the team at BIG. Fun, flexible and full of good ideas, I love their aspirational and inspirational approach! With their support I’ve come along way.”
A website featuring the post card images is being launched and follow up campaigns scheduled.
