In 2007, York based Ned Hoste had an idea to bring together a team of highly experienced and skilled creatives to offer organisations more flexibility and creativity in their branding and communications.

Joined by Jacky Fitt as co-founder and co-director, together they have developed the Big Ideas Collective’s unique services.

Today, Ned and Jacky, each with their own specialisms lead the team on a wide range of communication and publishing projects, as well as business education platforms throughout the UK and abroad.


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Ned Hoste FRSA

With experience spanning more than 33 years as graphic designer and consultant, Ned’s work covers art direction, corporate product branding and identity, social networking and strategy combined with extensive experience in design for book publishing.

Ned’s clients, both national and international, include Random House Group, Ray Mears/Woodlore, Colman Getty PR, The Criminal Bar Association, Nick Hern Books, Hachette Group, Foyles, Dorling Kindersley, Arcadia Books, Planet Biodiversity, Sachedina Solicitors, RedBlue books, Roger Steare and The Russell-Cotes Museum and Art Gallery.

Ned is a speaker with the Goldman Sachs 10k small business programme and has been a key speaker at UK literary festivals, also York St John University Business School. In 2016 and 2017 ran creativity workshops at TEDxVitoriaGasteiz in Vitoria Gasteiz, Spain.

Institute of Leadership and Management endorsed trainer.

Became a Fellow of the Royal Society for the Arts April 2017

@nedatbigideas and @nedthedesigner

Ned is a Co-founder and Producer at

Delivering selective, exclusive fiction and nonfiction, including multi-media projects from around the world for greater insight and inspiration… join us at daCunha.

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Jacky Fitt - Inspiring Women Changemakers

Jacky Fitt FRSA

Award-winning author, editor and copywriter, Jacky’s work is about listening, understanding and articulating ideas and concepts through words. Persuasive, engaging, informative. Making the complicated clear. Raising profiles and profitability through high quality content, its management and marketing application across print, online and social media.

In 2014 Jacky’s first book on content marketing ‘How to Get Inside Someone’s Mind and Stay There’ won the 2015 Small Business Book Community Choice Award in marketing. The book is now due to be published in the US in the spring of 2018 with Business Expert Press.

With a career in film and TV production prior to copywriting, Jacky’s clients include: ITV Plc, Littlewoods Online, Hertz, Out Take Publishing, The Stable Company, CNG, Westex Carpets, The York Management School, York St John University, City of York Council, Riccall Care, CGA, The Little Gym, Continuum Group, WGN, SHINE, Fera Science Ltd, 5th Wall, rradar and Skillogy International.

Jacky became a Fellow of the Royal Society for the Arts in November 2017.  

Article/feature credits include:
OVO Energy
Riccall Care
Science City York
How to Be Good at Work

Book editor credits include:

‘How to be Good at Work’ livebook by Professor Roger Steare, 2018
‘I Am Human – 30 Mistakes to Success’ by Martin Johnson, 2017
‘It’s Not About the Beard’ by Tom Fitzsimons, 2015
‘If You’re So Clever Why Aren’t You Rich?’ by Elizabeth Ward, 2014
‘ethicability’ 4th edition by Professor Roger Steare, 2011

In 2015 Jacky was a speaker at TEDx PocklingtonEd and has delivered seminars at York St John University Business School and The Business Network. Read about the ‘Give to Get’ Philosophy.

Watch on Youtube – TEDx.

A Director of the Yorkshire Energy Partnership 2015 – 16, Jacky was awarded the Investors in the Environment Overall Achiever Award 2015 (Yorkshire and Humber region) for commitment, impact and continual improvement of environmental performance.

Institute of Leadership and Management endorsed trainer.


Jacky Fitt successfully completed the Yoast SEO for WP Training course!

Jacky is Social and Digital Editor at

Delivering selective, exclusive fiction and nonfiction, including multi-media projects from around the world for greater insight and inspiration… join us at daCunha.